3.4.3.2 – Social Media Policy
Standard: An agency shall have a policy on the use of social media in their public relations and marketing efforts. The policy should include how social media is issued in both community relations and marketing programs, identification of social media platforms, types of content and designated person for management and operation of the platforms.
Suggested Evidence of Compliance: Provide a copy of the Social Media Policy.
COMMENT: On the last page of the policy document, the Last Review is listed as October 2023, but the Last Updated is blank.
RESPONSE: The last updated date has been added
REVISED AGENCY EVIDENCE OF COMPLIANCE:
Narrative:
PRC has a social media policy and uses channels as a primary vehicle for disseminating promotional, educational and marketing information to the public. PRC utilizes seven Social Media channels (Facebook, Instagram, X {Formerly Twitter}, TikTok, YouTube, LinkedIn and Threads in marketing and community relations efforts. Channels are also used informationally, for example, regarding outbreaks of new invasive pests and related content, and during the pandemic to communicate facility usage restrictions and regulations.
The Program Administrator (Sales and Marketing) is the designated person for the management and operation of these platforms.