3.4.3.1 – Marketing Responsibility
Standard: A specific position shall be designated to direct the marketing function. Marketing functions shall be the responsibility of a permanent position of the agency that works closely with all agency units in developing, coordinating, and implementing the agency marketing plan.
Suggested Evidence of Compliance: Provide the position description that includes responsibility for marketing.
Narrative:
The Director of Program Development II (Community Relations) is responsible for executing PRC’s marketing function. This fulltime position is assisted by additional fulltime staff who work closely with division units in developing, coordinating, and implementing the Marketing Plan.
Agency Evidence of Compliance:
3.4.3.1 – EOC 1 Director of Program Development II (Community Relations) – Job Description
3.4.3.1 – EOC 2 Program Administer (Sales and Marketing) – Job Description
3.4.3.1 – EOC 3 Program Specialist (Graphics) – Job Description
3.4.3.1 – EOC 4 Box Office Agent – Job Description